Shell: Let’s Go!

A week or so ago you might have noticed me on twitter wondering if this social media campaign was for real or a spoof by anti-Shell forces: an art gallery apparently set up by Shell with photos of the arctic for members of the public to caption.

Last night someone in my feed RT-ed a tweet from ShellisPrepared, titled ‘Social Media Team’ with the Shell logo.  Social Media Team started with this:

As people jumped on the band wagon, RTing more ads, Social Media Team escalated to this:

This caused major jollility, with punters trolling the Social Media Team.  A careful reading of Social’s tweets started to drop hints that this is a spoof account:

Then Greenpeace engaged their foe:

It turns out that the brilliant art gallery social media stunt isn’t another Qantas- and Gloria Jeans-type social media fail, but is actually run by Greenpeace and the Yes Men.

A couple of videos have gone viral, made by the same geniuses behind #Shellfail.


Here’s the inside story from Greenpeace themselves.

Here’s the story written up in The Age.

In case you were wondering: I’ve never belonged to a political party but when I was 5 years old I went to Lake Pedder with my step-father while the area was being flooded, to see if animals were trapped on the islands during the flooding. That kind of thing gets deep down inside you.

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