A week or so ago you might have noticed me on twitter wondering if this social media campaign was for real or a spoof by anti-Shell forces: an art gallery apparently set up by Shell with photos of the arctic for members of the public to caption.
As people jumped on the band wagon, RTing more ads, Social Media Team escalated to this:
This caused major jollility, with punters trolling the Social Media Team. A careful reading of Social’s tweets started to drop hints that this is a spoof account:
Wow, am I the only person in this office without a gold Rolex?
Then Greenpeace engaged their foe:
Houston residents agree, you can’t run your SUV on ‘cute’
nvm, *nigeria* problem. wrong country. apparently we ruined their ocean or something: http://www.reuters.com/article/2012/07/17/us-shell-nigeria-fine-idUSBRE86G0X020120717
Sooooo if anyone is hiring… I may be needing a new job…
It turns out that the brilliant art gallery social media stunt isn’t another Qantas- and Gloria Jeans-type social media fail, but is actually run by Greenpeace and the Yes Men.
A couple of videos have gone viral, made by the same geniuses behind #Shellfail.
Here’s the inside story from Greenpeace themselves.
Here’s the story written up in The Age.
In case you were wondering: I’ve never belonged to a political party but when I was 5 years old I went to Lake Pedder with my step-father while the area was being flooded, to see if animals were trapped on the islands during the flooding. That kind of thing gets deep down inside you.
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