Shell: Let’s Go!

turn the power on, lets melt some ice

A week or so ago you might have noticed me on twitter wondering if this social media campaign was for real or a spoof by anti-Shell forces: an art gallery apparently set up by Shell with photos of the arctic for members of the public to caption.

Last night someone in my feed RT-ed a tweet from ShellisPrepared, titled ‘Social Media Team’ with the Shell logo.  Social Media Team started with this:

@thisjordanbrown Please don’t share offensive ads. We’re working to remove them. #shell #arcticready

As people jumped on the band wagon, RTing more ads, Social Media Team escalated to this:

Okay, I can’t take this anymore. NAMES OF ALL RT’ERS ARE GOING TO #SHELLLEGAL. Walking there now.

This caused major jollility, with punters trolling the Social Media Team.  A careful reading of Social’s tweets started to drop hints that this is a spoof account:

Social Media Team ‏@ShellisPrepared
Wow, am I the only person in this office without a gold Rolex?

Then Greenpeace engaged their foe:

Greenpeace USA ‏@greenpeaceusa
Houston residents agree, you can’t run your SUV on ‘cute’

#savethearctic #tellshell #arcticready pic.twitter.com/utMIEZpx
Social Media Team ‏@ShellisPrepared
@greenpeaceusa WHAT THE HELL YOU PRINTED THE FAKE#SHELL AD ON A REAL BILLBOARD!?
Social Media Team ‏@ShellisPrepared
nvm, *nigeria* problem. wrong country. apparently we ruined their ocean or something: http://www.reuters.com/article/2012/07/17/us-shell-nigeria-fine-idUSBRE86G0X020120717
People in my newsfeed were laughing about Qantas fail well before this point, and cracking jokes about someone being out of a job.
Social Media Team ‏@ShellisPrepared
Sooooo if anyone is hiring… I may be needing a new job…
Social Media Team ‏@ShellisPrepared
Sorry about that last tweet! I brought my cat to work today and he walked across the keyboard.
Social Media Team ‏@ShellisPrepared
I have seven cats at home (and one at work) that rely on my paycheck.

It turns out that the brilliant art gallery social media stunt isn’t another Qantas- and Gloria Jeans-type social media fail, but is actually run by Greenpeace and the Yes Men.

A couple of videos have gone viral, made by the same geniuses behind #Shellfail.


Here’s the inside story from Greenpeace themselves.

Here’s the story written up in The Age.

In case you were wondering: I’ve never belonged to a political party but when I was 5 years old I went to Lake Pedder with my step-father while the area was being flooded, to see if animals were trapped on the islands during the flooding. That kind of thing gets deep down inside you.

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